Expanding and diversifying your audience is your organization’s imperative. But it’s not your only priority and it can be tough to integrate with your other mandates: pursuing artistic excellence, balancing the budget, maintaining community connection. Invest your whole team with the knowledge and tools they need to craft an audience engagement plan that is inclusive, cohesive, and compelling.
What if you could approach audience development as a “both-and” proposition—advancing artistic excellence while energizing public engagement? To be “entrepreneurial” is to boldly explore options and opportunities for artistic excellence, financial viability, and community connection. There is no end to that pursuit. But there is a beginning! Now is the time to invest your whole team with the insights and skills that can reveal new pathways to audience engagement.
You’re invited to a focus group like no other—with no one-way mirror separating you from the participants. You will be live and in-person for a professionally facilitated conversation that looks for answers to the most sensitive questions you have ever wanted to ask the people you aspire to serve. Come prepared to ask questions both practical and profound.
The future may be unknowable, but it is most definitely malleable. Amid incredible technological, demographic, and economic shifts, now is the ideal time to stretch your capacity to anticipate, adapt, and affect your organization’s future. This session is unlike any seminar you’ve ever attended. No lectures. No PowerPoint. No statistics. No “show and tell” presentations. Participate, instead, in a series of substantive thought exercises designed to elevate your focus beyond today’s constraints and worries. Discover the skills to focus yourself and your team on the important opportunities of tomorrow.
One of the most insightful things I took away from Matt's presentation was that we should attempt to "inspire" our customers instead of trying to “market” to them. Today’s students of arts management and administration will graduate into a field in which the imperatives of artistic relevance and financial sustainability demand ever-more innovative and expansive approaches to audience and stakeholder engagement. Matt Lehrman visits colleges & universities to deliver presentations, conduct workshops, and lead immersive projects that connect students' artistic ambition to their approaching imperative to engage a diverse and distracted community.
Don't automate your approach to customer engagement when you can animate it! Energize your whole team with the tools and skills they need to recognize their pivotal role in customer engagement. Demonstrate that extraordinary customer satisfaction is not the mere by-product of your business but is its entire intent. Each custom-designed EXTRAORDINARY FIRST™ program presents a treasure of opportunities for deep listening, facilitated discussion, and the hands-on exploration to enhance the specific customer experience of your company.
Matt Lehrman's blog, AUDIENCE WANTED, offers insights into how arts & cultural organizations attract, build, cultivate, diversify, engage, and sustain attenders, donors, and supporters. Audience Wanted is published by ArtsJournal. www.ArtsJournal.com/audience
”This is one enthusiastic and dynamic arts marketer … There is enormous substance behind what Matt is advocating. It was a well thought out, clear-headed workshop, peppered with Matt's unique brand of humor, and with ample opportunities for interaction with the attendees.“Richard Stein, Executive Director, Arts Orange County
”For some, arts marketing is a career. For Matt Lehrman, it’s a calling. His enthusiasm is genuine and infectious.“ The Arizona Republic