"High energy, super informative, inspiring." - Social media has transformed all sorts of businesses from mere deliverers of quality & value into ongoing channels of discovery and entertainment. "Customers have evolved into audiences," says Matt Lehrman, "They don't just want to buy - they need to belong."
"An honest conversation that re-energizes." Matt Lehrman leads candid, intelligent and far-reaching discussions with your real customers and community members. It's a focus group like you've never experienced - unrehearsed, truthful, participatory, and immediately actionable.
"Think about how it feels to be at a concert or show right before the lights come down and the curtain rises. Can you feel the crowd's eagerness - how ready and trustful they are for the journey about to unfold? Now that's "audience development." Wouldn't you like your customers to feel that way about doing business with you?" - Matt Lehrman